It isn’t normal to know what we want. It is a rare and difficult psychological achievement.

Founding: Established in 1984 by Roxanne Quimby and Maine-based beekeeper Burt Shavitz.

Evolution: Originated with a single lip balm product before expanding into a comprehensive brand.

Product Range: Offers a wide variety of categories including skin care, makeup, lip care, baby care, body care, and hair care.

Ownership: Currently owned by The Clorox Company.

Formulation Philosophy: Utilizes nutrient-rich ingredients while formulating without phthalates, parabens, petrolatum, sodium lauryl sulfate (SLS), and other chemicals of concern.

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